High Time Foods
We partnered with High Time Foods to develop a pan-African strategy and market opportunities for high-quality minced soy and soy chunks, including identifying private and public sector collaborations. High Time Foods is an India-based plant-based meat company specializing in soy chunks and minced soy. Currently, they are targeting consumer markets in India, Africa, and the US. Despite product recognition and acceptance in the African market, the challenge is reframing soy-based products as high-quality, desirable products, designed to compete culinarily with meat.
